10 Ways to Combat Discrimination in Real Estate

Discrimination is an uncomfortable subject, but it’s also an incredibly important one to talk about in every aspect of our lives, and especially in the workplace. It should be no secret that there are discriminatory practices in real estate, both in and outside the office. It is our responsibility as real estate professionals to take a stand and to take action against these practices.

You might be a person who faces discrimination yourself. Maybe you’re close to others who have faced discrimination in the industry. If you currently run your own brokerage, or are planning on doing so, it will be an issue you inevitably run into. Whatever the case may be, knowing how to identify discrimination and what steps you can take to fight it are important skills that everybody needs to learn. Here are 10 specific ways you can stand up for yourself and for others.

Inform yourself

Calling yourself an ally and saying that you’ll stand against discrimination is easy, but actually...

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Recession Proof Your Career for Real Estate Agents and Broker Owners

Recession is always a scary word, and it’s even scarier when we’re talking about careers. As costs go up across the board and the market turns more uncertain each and every day, it can be easy to let anxiety start to settle in—and for a good reason. Unfortunately, there’s no 100% effective way of guaranteeing prosperity through a recession, but there is one thing that you can do to significantly put the odds in your favor: take control.

One of the toughest things that many of us fear during these challenging periods is being laid off. Fortunately, in real estate, there’s a neat trick that can virtually guarantee you’ll never be laid off, and it’s called starting your own brokerage. And don’t worry, it can actually be much quicker and easier than you think! Here are a few courses and resources I offer on The Real Classroom that can get you up and running in your own brokerage in just a matter of months.

Brokerage in a Box

Even before...

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Rich Dad Poor Dad and the Real Estate Industry

As real estate professionals, our education is incredibly important. However, it’s important to remember that education doesn’t just happen in the classroom, it happens constantly, in every interaction we have. Credentials are important, but it’s also important to pick up valuable information from people who have found success their own way. For me, that happens a lot in the form of reading books.

This idea that not all education comes from degrees and institutions fits rather nicely with the book I want to highlight, and that’s Rich Dad Poor Dad by Robert Kiyosaki. This is an incredibly insightful book and, although it is a pretty quick read, I know that the real estate industry is tough to navigate. But don’t worry, if you’ve been looking to dig in and just haven’t found the time, here’s a quick breakdown of the book and its key lessons!

A tale of two dads

Narratively, Kiyosaki’s book centers around the lessons learned from his...

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Top 5 Deceptive Real Estate Recruiting Tactics to Look Out For!

The Real Estate market is a tough one to navigate, and not just in terms of sales. When it comes to the labor market - finding the right fit for you can be challenging, and deceptive recruiting tactics certainly aren’t helping.

Figuring out where you want to hang your license is no easy task. Finding a place where you feel comfortable, that lines up with your personal and professional values, and that meaningfully promises growth and potential can be a daunting task. What makes it trickier is that, sometimes, recruiters will use sneaky tactics that can get you excited about the position, even when there isn’t much to show for it. Here are the top 5 deceptive tactics to look out for, so when you make a decision, you’re making it for the right reasons.

Stroking your ego

When it comes to recruitment, you’re the one that needs to be impressed. It’s always great for the recruiter to be impressed by your track record, of course, but this doesn’t put...

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Why Brokers “Compete” with their Real Estate Agents

Going independent and starting your own brokerage is a great way to accomplish two things: more success and more control over your professional life. It’s also a great way to see the values and ideals that you’d like to see in a firm, actually exist under your watch. Many independent brokers quit the big corporate life because they want to work more closely in line with their own professional values and beliefs, which is something you could have little control over at bigger firms.

While making sure your values are upheld at your own brokerage is important, there is a tricky part to making that transition work, and it’s about competition. Specifically, as you make the transition from agent to broker; how do you make sure your agents are truly feeling the values you’re chasing, and that you aren’t “competing” with them for success? Many wonder why this competition exists in the first place. Although there isn’t a single correct answer,...

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Six Steps to Get Your Colorado Real Estate Broker License

Real estate is a great place for driven and motivated individuals to find success in an industry that is always exciting and evolving. The best part? The barrier to entry is relatively low, and with the right education, prep work, and networks, almost anybody can find a successful entry into the profession. It’s all about being creative and being dedicated.

Knowing that the process is relatively quick is not enough, however! In Colorado, there are Broker Associates and there are Brokers. Whether you’re currently a Broker Associate or searching for the path to become a Broker in the future, here is a quick and friendly six-step overview you’ll need to take to get your Colorado real estate broker license.

 

Determine Your Education Requirement

Colorado makes this process relatively painless, but the first step is by far the most complicated step. Fortunately, each step is broken down completely on the Colorado Department of Regulatory Agencies website, and on my...

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How to Choose Which Real Estate Company to Work with: Where to Hang Your License

As a real estate agent, choosing which real estate company to work with is not only one of the most important decisions you have to make, but it can also be a pretty tricky one. There are so many factors to consider, from the size of the company to the target market and everything in between. Regardless of your preferences, however, there are a few things that you can keep an eye out for that can cue you into either green or red flags, and help you avoid dangerous choices and explore promising ones. Here are three critical things to keep in mind when deciding where to hang your license.

What should you be receiving?

One big decision to make is choosing whether or not to go independent. Believe it or not, with the right resources and training, starting your own independent brokerage can be just a few relatively simple and painless steps away! For agents and brokers with more experience in the industry who know what they do and don’t want from the corporate world, this is a...

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Hot Market Rookie Mistakes | Tips for Agents, Brokers, and Contracts!

As professional real estate agents, much of our success hinges on having the proper resources and the proper training. Proper training, however, needs to be paired with strong discipline, and there are a few situations where this discipline becomes a crucial part to staying safe and responsible as an agent or a broker. One big and relevant example is a hot market.

Hot markets can be tricky to navigate responsibly, especially for agents who haven’t been through one before already. Learning how to navigate hot markets is incredibly important, though, since irresponsible handling of a hot market can result in expensive consequences for you and your client, and can put a bad mark on the industry and colleagues by association. Here are a few key rookie mistakes when it comes to hot markets, and why you should avoid them.

Lack of professionalism

Somewhat of a recent trend across different industries has been to call into question the meaning and purpose of “professionalism...

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Cashflow Quadrant in 5 Minutes

There are so many great books out there to get into, study, and explore to enrich your knowledge and craft as a real estate agent and as a business professional in general, but Robert Kiyosaki’s Cashflow Quadrant is definitely one of the best! That said, not everybody has the time, energy, or, frankly the interest to be able to go cover-to-cover on books like this, and that’s understandable. That doesn’t mean you should be barred from gaining and applying this knowledge, however. Here’s a quick, no-nonsense overview of what you need to know from one of Kiyosaki’s best.

The cashflow quadrant refers to a four-way division of what income streams look like. Picture a big plus sign with an E in the top left corner, a B in the top right, an S in the bottom left, and an I in the bottom right. Here, E stands for employee, S stands for self-employed, B stands for business owner, and I stands for investor.

The left side

The difference between employee and...

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Why Every Real Estate Agent NEEDS To Be An Investor

Investment is considered by many to be one of the strongest ways to both build and protect your wealth, especially when an uneasy economy begins to show its face. However, investing can also be a tricky game for many. The uncertainty and volatility of certain investments make the practice seem like gambling, and if the point is to protect your wealth, uncertainty is not a good selling point. But what if you could take some of that uncertainty out of the question?

As a real estate agent, you absolutely can, and it all boils down to knowledge. Real estate agents know the ins and outs of the market better than anybody, and this insider knowledge is an important competitive advantage that you can use to make powerful, smart investments. After all, why wouldn’t you invest in the same thing you spend so much time and effort promoting?

Early knowledge

As a real estate agent, you will have access to property information before they even become listings. Especially for listing agents,...

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