When we talk about successful businesses or about successful individuals, there’s always a little something about the story that just isn’t formulaic. Success doesn’t always follow just from following all of the right steps. For some, there’s quite a bit of luck involved. For others, another thing plays an important role: the law of attraction.
The law of attraction is the idea that thoughts affect outcomes. Positive thoughts attract positive outcomes, negative attracts negative, etc. For many, this is a concept that works well with their religion or their spirituality. For many others, it has more to do with psychology. For me and you, though, let’s talk about what it has to do with business.
Whatever your explanation for how your thoughts connect with your reality might be, the practice ends up being similar. Keeping thoughts about attracting the right clients, making the right connections, and finding success in your business...
Whether you’re planning on starting your own independent brokerage or you've already taken that first step, there’s one obstacle that is likely on your mind: recruiting and retaining agents. You know why you wanted to move away from the big brokerage scene, or avoid it altogether, but that doesn’t mean that other agents are going to want to follow you in your independent brokerage journey, right? You may be surprised to learn that attracting agents is actually simpler than you think.
For natural leaders, attracting agents is unlikely to be an issue at all as long as you’ve got the right connections and are reaching out. In fact, if you’re a natural leader and are still deciding whether or not to go independent, my best advice is to take this course and get started as soon as you can!
For those who feel more uneasy about attracting agents, this uneasiness is probably coming from not being able to see the full scope of value that you bring to the table....
As a real estate agent, breaking into the luxury real estate market can be seen as the Holy Grail of sales—and for good reason! The high price points and high-profile clients, however, can be quite intimidating, and it can be easy to feel like this market is simply out of reach. As someone who did break into the luxury real estate market, though, I’m here to tell you to get that doubt out of your head!
There are some key differences when it comes to luxury real estate versus “regular” real estate, and we’ll talk about that in a bit, but the truth of the matter is: you’re one car ride and one phone call away from the luxury market. The trick is simply in taking opportunities when you have them, and creating opportunities when you don’t.
What makes luxury so different? That’s an important question with no easy answer, but exclusivity is a good start. In order to break into the luxury market, first, you need to...
More than half of the real estate brokerages in the United States are independently owned, and for good reason. Not only is the autonomy and agency that comes with starting your own brokerage personally and professionally fulfilling, but going independent can be quite profitable as well. As always, though, you have to spend money to make money, so the natural question is: how much money does it take to get your own real estate brokerage up and running? The answer might be a happy surprise for many.
The short answer is $2000-3000. This is for two important reasons. First, take a look at this budget planning worksheet. The worksheet lays out three different initial investment amounts depending on what your budget might look like. The entry-level layout, sort of the “bare bones” plan, puts together the bare minimum expenses necessary to get your brokerage up and running, totaling $2,215. Everyone and every brokerage will have unique and varying needs, however,...
Starting a business is a big decision that can be full of risks and anxieties for anybody, and real estate brokerage is no different. One thing that is different about starting your own real estate brokerage, however, is how low the cost of entry can be, and how quickly you can turn that initial investment around and start making real profit.
With a careful plan and smart budgeting decisions, getting into the independent real estate game is perfectly feasible for just about anybody with the right credentials. Once you get the ball rolling, you can make really good money in this position, even taking into account the expenses needed to keep your agency running smoothly.
It takes money to make money and, in the entrepreneurial world, this is especially true at the very beginning. The initial investments will be the single most important expenses you have at the beginning of your independent brokerage journey, and for good reason, but there is such a thing as getting...
Going independent can be a challenging decision to make, but the autonomy and control that come with starting your own brokerage can be just as rewarding as it can be liberating. You would also be in good company; the numbers show that the majority of brokers and associates are affiliated with independent companies. For many, bigger real estate companies have too many hoops to jump through and too much red tape, which can hold agents back from being as successful as possible. For many, going independent is a solution to this.
Fortunately, the process for starting your own independent real estate brokerage isn’t terribly complicated. In fact, it’s basically just what you would do in order to start your own business in any field. The important steps can be broken down into three simple categories: making the decision, doing the prep work, and actually getting started.
Although the process is not as difficult as many might think, it is still an...
In this episode, we are tackling the topic of being a one-person real estate brokerage!
How will you get the big dollar listings, or any listings or buyers, if you are a solo broker/agent?
How will you survive when you don’t have an office to go to?
Do you know how many real estate brokerages in the U.S. are NOT affiliated with larger franchises or brands?
I will hit you with some empowering statistics and real life examples to help you decide if you can take it to the next level. Get ready to change your mindset around the topic of independence.
By now you know that all the episodes so far have been a lot about self talk, or attitudes. This episode is labeled ‘self talk’ because it really is about how we see ourselves, and thus talk to ourselves.
How much of what is holding you back has to do with the way you see yourself? How much is it that honestly other people don’t care because they’re so wrapped up in themselves?
Like do you think you are too old, young, pretty, ugly, introverted, extroverted, or whatever it is about you that’s holding you back??!!!
Are you one of my people who thinks that the world doesn’t need more leaders? Do you think that you have nothing unique to contribute?
Think again, because I really want to prove you WRONG on all these things. I’ll tell you stories about my journey, but also hit you with some real life statistics. Take a listen, give me a chance, and see if you come out the other side with...
Time is a funny thing, isn’t it? We all have the same amount of it each day, and we are always at choice at how we spend it.
In this episode, I break down the lies about time that real estate agents tell themselves that prevent them from taking it to the next level.
If you think that you can’t have a business AND a 9 to 5 job, or that you have to work every weekend, then think again!
How about worrying about retiring from the real estate profession? Don’t want to die at your desk?
And for my slackers…do you think that having a real estate business is a 9 to 5 job and maybe even less?
I’m going to prove you wrong, and inspire you to be the master of your own schedule.
I know that I lied to myself a lot and had a lot of negative beliefs around things like cars, income, and budgeting. I also spent a lot of wasted years worrying about money, and it was a big hurdle to me starting my own brokerage and taking it to the next level.
Even if right now you are an agent who is working real estate as a side hustle, or if you are an agent thinking of opening your own shop, you will get something out of this episode.
Do any of these sound familiar…”I need a nice car to be successful.” “The money in real estate is easy!”, or “I need a lot of money to get started.”…if so, you may be surprised at...