How to Recruit and Retain Agents for your Brokerage

Whether you’re planning on starting your own independent brokerage or you've already taken that first step, there’s one obstacle that is likely on your mind: recruiting and retaining agents. You know why you wanted to move away from the big brokerage scene, or avoid it altogether, but that doesn’t mean that other agents are going to want to follow you in your independent brokerage journey, right? You may be surprised to learn that attracting agents is actually simpler than you think.

For natural leaders, attracting agents is unlikely to be an issue at all as long as you’ve got the right connections and are reaching out. In fact, if you’re a natural leader and are still deciding whether or not to go independent, my best advice is to take this course and get started as soon as you can!

For those who feel more uneasy about attracting agents, this uneasiness is probably coming from not being able to see the full scope of value that you bring to the table....

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